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It’s a well-known fact that colors are an important detail in advertising and branding for businesses. Certain colors are used to promote a certain feeling or desire, or for attracting a specific type of customer. If you’re a restaurateur, choosing the color scheme and logo for your signage should b...

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Unlike other casualties of the internet, like print media, shopping malls, and cable television, outdoor signage will never become obsolete. If the message is clear, and the location of the sign is ideal—you can always count on the appeal of a great sign to boost customer interaction and new busines...

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Long before customers can chow down on your home-style California burritos or savor your deluxe sushi trays, they feast their eyes on something else: your restaurant signage. As a restaurant owner or manager, your sign may be the last thing on your mind. After all, you have dishes to perfect, wait...

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