At Golden Gate Sign, we help our customers in the Bay Area and beyond create beautiful, effective signage of all kinds. From restaurants and bars to car dealerships, hotels, and more, we’ve created countless high-quality signs for customers from all industries, and have seen first-hand how important a great sign can be for driving engagement.
However, creating the perfect sign isn’t as simple as it might seem. In this article, we’ll share some of our expert advice we’ve gathered over our decades in business as the Bay Area’s finest sign designers on how to best drive engagement with a high-quality, outdoor sign.
Types of Outdoor Signage for Businesses
When we talk about signs, it’s easy to assume that we’re referring to the main sign on the business’s storefront. While this is definitely a sign that businesses can focus on for driving engagement, there are many other types of outdoor signs that businesses can use to gain new customers and increase sales.
Sandwich boards, retail signs, LED signs, banners, billboards, awnings, and more—we specialize in all types of business signs for commercial properties hoping to boost sales. The sign type you choose depends on the message you want to convey, and where it’s going to go.
Keep it Short and Simple
One important thing to remember about creating an effective sign is to keep it short and simple. A long, winded message that doesn’t get straight to the point can cause potential customers to lose interest. Make sure you’re saying what you want to say in clear, simple language, in no more than one to three sentences—and that your message includes a powerful call-to-action to inspire people to engage in some way.
Go Big—or Go Home
When it comes to signs, big is better. This has everything to do with visibility and giving your sign the best chance it has to be seen. Depending on the placing of your sign, try to opt for the largest size possible to make it easier for your customers to spot it.
High Contrast Colors and Text
Bold, bright colors are a plus. Again, this is about visibility and making sure your customers aren’t struggling to find your sign on the street or wherever you’ve placed it. If you choose dark, dismal colors, or earth tones that blend into their backgrounds, there’s a good chance that passerby won’t even notice it’s there.
This is a good reason why bright neon lights have become so popular in signage. LED lighting is a great way to get your message across in a very visible manner.
Along with these tips, there are many other things to consider when creating a custom outdoor sign. Luckily, professional sign experts can help you customize your outdoor signage to give it the best advantage it has to bring in business.
At Golden Gate Sign Company, our professional sign design artists and manufacturers work closely with our customers to create the best and most effective signs according to your needs. From building banners and neon signs to vinyl signs, awnings, and so much more, we’ll make sure you’re completely satisfied with a sign that drives engagement and enhances growth.
To find out more about Golden Gate Sign Company, or to get started creating your custom outdoor signage, or to find out about sign repair and maintenance services, give us a call to speak without team today. Or, if you prefer, fill out our online form to request a free, no-obligation pricing estimate.
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