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We all know that first appearances matter. According to marketing researchers, a potential customer makes a judgement about your business’s appearance in as little as five seconds. That means you has less than five seconds to grab a customer’s attention and entice them want to learn more about you.

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Whether you’re a small business or a large national brand, having impressive Bay Area signage is an important part of your branding and overall business-growth strategy. This is true even if you don’t have a walk-in business!

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