restuarant signage exterior channel letter sign

Long before customers can chow down on your home-style California burritos or savor your deluxe sushi trays, they feast their eyes on something else: your restaurant signage.

As a restaurant owner or manager, your sign may be the last thing on your mind. After all, you have dishes to perfect, wait staff to train, and customers to entice. Right?

Exactly! You have customers to entice.

You may think that customers only come to your restaurant based on your food—but this couldn’t be further from the truth. Read on to learn why it’s important to have eye-catching Bay Area restaurant signs.

3 Reasons Signs Are Essential to Your Restaurant

1. Signs bring in new customers to your restaurant.

According to recent surveys by FedEx, signs have a huge impact on people’s perceptions of a business. For example, 8 in 10 consumers visited a business they’d never been to - based on the sign alone. On the flip side, nearly 50% of consumers said that poor or missing signage prevented them from entering a business at all. So, whether good, bad, or absent, your restaurant signage has a real impact on the interest level of your potential customers. 

2. Commercial signs establish your brand.

Whether you’re just starting out with a farm-to-table concept or you’re the franchise manager of a nationwide chain, restaurant signage is essential to establishing and maintaining your brand. Not sure that signage keeps your brand at the forefront of your customers’ minds? Then think of two or three common fast food chains right now. (If you’re like most consumers, you pictured their logos and signs far before their burgers, tacos, or shakes.)

3. Exterior signage gives you 24/7 advertising.

Unlike other forms of marketing, signs are an investment that constantly gives returns. Even during off hours, people still walk, ride, and drive by your restaurant. A well-placed sign will not only let them know that you’re there; it’ll also boost their interest in trying your food—especially if you have a professional level of graphic design. 

Choose a Reliable Sign Company for Your Bay Area Restaurant Signs

Of course, to get all the benefits of restaurant signage, you have to have an expertly made sign—from its design to its fabrication and placement. And the best restaurant signs are always customized based on the restaurant’s style, price point, location, and aesthetic. Just like no two restaurants are quite alike, no two signs should be either.

For San Francisco restaurant signs that are as memorable as they are high-quality, there’s no better choice than Golden Gate Sign Company! With a wide selection of internal and external designs at various levels of illumination, we can create the perfect menu board, display, or outdoor sign for your restaurant. Plus, because we manufacture our restaurant signage right here on site, we can guarantee that our signs that are quick, affordable, and perfectly tailored to the Bay Area market.

Hundreds of people pass your restaurant every day—don’t make them look hard for a place to eat! Call out to the hungry crowd with a beautifully designed and custom-manufactured sign from Golden Gate Sign Company, a team with over 40 years of experience. To get started with a free cost estimate, give us a call today or complete our simple online form now!