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One of the most important decisions you’ll make as a business is how you choose to advertise.  There are many avenues to take that can help spread the word about your company, and deciding how and where to use your resources to advertise can be a complicated decision.  One of the oldest an...

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It’s a well-known fact that colors are an important detail in advertising and branding for businesses. Certain colors are used to promote a certain feeling or desire, or for attracting a specific type of customer. If you’re a restaurateur, choosing the color scheme and logo for your signage should b...

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Designing the perfect sign is an art—especially when it’s meant to bring in new customers and sales to better your business. Whether you’re using a sandwich board, a lawn sign, a billboard, or other types of business signs, your signs should be powerful advertising tools that generate revenue to inc...

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In a crowded marketplace like the Bay Area, well-designed retail signs aren’t a luxury—they’re 100% necessary to make your business stand out from the competition. And one of the best ways to attract your customers’ eye and make an attention-grabbing statement?  Custom neon signs.  If you’...

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Unlike other casualties of the internet, like print media, shopping malls, and cable television, outdoor signage will never become obsolete. If the message is clear, and the location of the sign is ideal—you can always count on the appeal of a great sign to boost customer interaction and new busines...

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The San Francisco Bay area is filled with opportunities for small business owners who are looking for a trendy marketplace. Yet, it's also a very competitive area of the country. If your signage and marketing aren't on point, your retail location may be overlooked in favor of flashier attractions....

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It’s safe to say that the world’s business stage has grown exponentially in the last decade, no matter which industry you’re in. While the internet has changed the way we advertise, sell, and build awareness about our brands, technology, in general, has also changed the way we use other means of com...

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For any business, developing a solid branding strategy is a highly important aspect of your company’s growth. For brick-and-mortar businesses, a vital component of an effective marketing strategy is the visual representation of your brand—which includes the physical appearance of your storefront and...

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When considering a business’s need for commercial signage , it’s natural to imagine a large outdoor sign placed over a store’s front entrance on the street. While these types of signs are indeed important for the branding of a business, interior signage is another type of important commercial brand...

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Business signs are an essential part of your business’s marketing plan. Your company’s sign serves as an important visual representation of your company and plays a critical role in promoting brand recognition and awareness. While there are many types of business signs, one of the most effective t...

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