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In today's competitive local business environment, you need to ensure you have the proper advertising to stand out from the crowd. One of the most important advertising methods for your business is the sign displayed on your property.

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One of the most important decisions you’ll make as a business is how you choose to advertise.  There are many avenues to take that can help spread the word about your company, and deciding how and where to use your resources to advertise can be a complicated decision.

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It’s a well-known fact that colors are an important detail in advertising and branding for businesses. Certain colors are used to promote a certain feeling or desire, or for attracting a specific type of customer.

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Designing the perfect sign is an art—especially when it’s meant to bring in new customers and sales to better your business.

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In a crowded marketplace like the Bay Area, well-designed retail signs aren’t a luxury—they’re 100% necessary to make your business stand out from the competition. And one of the best ways to attract your customers’ eye and make an attention-grabbing statement?  Custom neon signs.

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Unlike other casualties of the internet, like print media, shopping malls, and cable television, outdoor signage will never become obsolete.

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The San Francisco Bay area is filled with opportunities for small business owners who are looking for a trendy marketplace. Yet, it's also a very competitive area of the country. If your signage and marketing aren't on point, your retail location may be overlooked in favor of flashier attractions.

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It’s safe to say that the world’s business stage has grown exponentially in the last decade, no matter which industry you’re in.

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For any business, developing a solid branding strategy is a highly important aspect of your company’s growth.

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When considering a business’s need for commercial signage , it’s natural to imagine a large outdoor sign placed over a store’s front entrance on the street.

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