Designing the perfect sign is an art—especially when it’s meant to bring in new customers and sales to better your business. Whether you’re using a sandwich board, a lawn sign, a billboard, or other types of business signs, your signs should be powerful advertising tools that generate revenue to increase leads and impact sales.
At Golden Gate Sign, we’re the Bay Area’s most trusted sign creators for countless businesses in San Francisco and beyond. We know exactly what it takes to customize the right sign for any business and are dedicated to helping businesses build their brands with highly effective signs of all kinds. The most effective signs for businesses share a number of important characteristics that help to generate sales leads. Take a look at these top tips for creating the perfect message that sells. If your signs are missing any of these important characteristics, it’s probably time to boost your business with more powerful retail signs.
Website, Phone Number, and Contact Details
Unless you’re representing McDonald’s or another household name, don’t assume that your customers know how to reach your business. It’s important to make it as easy as possible for them to contact you. Always include your website, phone number, email address, or any other contact information on your business signs for best results. You can also include your physical address if the location of the sign isn’t located directly on the property.
Show Off Your Social Media
These days, everyone’s on social media—especially businesses. Include your company’s Facebook, Twitter, Instagram, or any other pages to make it easy for your customers to find you online. Many customers feel more comfortable visiting your business after checking out your reviews and posts, so make sure you keep your page active with plenty of updates and encourage existing customers to share their feedback online.
Advertise Discounts, Sales, and Promotional Events
Give your potential customers a good reason to visit your business by advertising attractive discounts and special offers on your signage. Good deals will heighten interest and give customers the push they need to visit your company. Keep your message short, simple, and direct—for example, “25% off Sale, Ends Today!” is more effective than a wordy paragraph explaining the sale.
Get a Professional Logo
Far too many businesses resort to spending very little money or no money at all on a poorly designed logo. Your business should already have an amazing logo created exclusively for your business by a graphic design artist. Skip the cheap freelancers and leave the design creation to the experts—they know how to design a professional logo that attracts customers to your business. That said, make sure your logo and your sign are designed by professionals. Your potential customers will judge your company by the quality of your sign and logo. If your brand doesn’t properly reflect who you are as a company, this will affect your sales.
Quality Sign Creation for Business in Northern California
The signage you choose for your company is an investment that can yield incredible returns and increase leads. For this reason, it’s critical that you choose the most qualified experts to design the best, most effective sign for your business. At Golden Gate Sign Company, we’re dedicated to helping our customers build their brands with attractive, impactful retail signs at competitive prices. If you’re interested in getting the most out of your signage for your commercial business, we can help you create the custom sign that meets your specific needs. For more information, give us a call to speak with one of our customer service representatives, or fill out our online form to request a free, no-obligation pricing estimate.
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