Most businesses have at least one or two commercial signs in place advertising their products or services. But depending on the quality of your signs, you may not be helping your business as much as you'd hoped! If your signs aren't eye-catching or placed in visible areas, they may not be adequately directing foot traffic to your operations.
In the Bay Area and surrounding regions, Golden Gate Sign Company, Inc has been helping business owners achieve meaningful and effective signage since 1969, when we were first established. We know firsthand how proper commercial signs can increase a customer base or sales for any company, and are here to tell you the benefits of investing in quality signage for your own business!
Build Brand Recognition
Instead of making each sign a little unique in its own way, create a streamlined and consistent brand that folks in your community will begin associating with you. If you have a logo, it should be on everything—your outdoor business signs, cards, merchandise and more, because the more recognizable your business is, the more likely a customer is to remember your name when they need to find a company offering your services or products.
Your signs should reflect your business, so work with a professional signage company to create a design that integrates your logo or company name into your signage in a way that is easy to read, memorable, and offers up a little insight into the services you provide.
Gain Trust and Reputation
If done right, your commercial signage can help you build a great reputation within the communities you serve! Maintaining fresh and clean business signs will help potential customers see your professionalism, and let them know that you put as much time and effort into your operations as you do your marketing.
Permanent signage that stays consistent also shapes people's opinions of your business. If they pass by your sign year after year, they know you've build a solid business and offer quality service. In addition to areas near your facility, try placing your signs in high-traffic spots like:
- Busy Intersections
- Transit Stations
- Commercial Districts
- Reception Areas
- Main Highways
Drive Impulse Purchases
The main reason any business owner tries to generate more leads and potential customers is to increase sales. Your signage can directly assist you with this goal, too! Utilize your commercial signs as a way to notify people in your area about upcoming special events, deals, and more.
This can be especially helpful when you're advertising an offer that is only available for a short period of time. Drive more impulse buys by using your signs to highlight things like:
- Promotions
- Discounts
- Seasonal Specials
- New Products
When you work with Golden Gate Sign, you'll receive thorough, beginning-to-end assistance. We can help you create a design or logo for your sign, fabricate it at our own facility, and then deliver and install your new commercial signs right to your office, warehouse, or whatever type of operation you run. We provide a wide variety of sign services, including digital printing, graphic design and even parking lot lighting to make sure your business is always being properly advertised. Get in touch with us today to find out more, and to schedule your consultation with our commercial sign company!
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