Retail signs or business signs are among the wisest investments you can make in terms of marketing, as these important marketing tools allow your customers to know who you are as a company and what you offer at a single glance. Aside from following the best practices when crafting such signage, it is also important to ensure that your signs are clean, well-maintained, and functioning properly at all times.
At Golden Gate Sign, we have over five decades of experience in the creation of beautiful and well-designed commercial signs. As the Bay Area’s best-known signage experts, we know how poorly a broken, dirty, or damaged sign can reflect on your business—which is why we’ve compiled this list of simple fixes for keeping your signage at the top of its game throughout the year.
Burnt Out Lights
If you have illuminated signage, the most obvious sign of wear and tear is burnt out lights. Burnt out lights on a sign can reflect badly on a business, especially when the lights spell out something other than what your intended message should be.
Because lighted signs normally run at all hours of the day and night, it’s possible that the lights might burn out at some point in time—especially if your sign is lower quality or made without LED lighting technology. Keep an eye on your signage and make sure to replace the bulbs, batteries, or the entire sign altogether if you notice that the lights are burnt out.
Because your business signs are displayed for everyone to see, outdoor signage is constantly exposed to dirt, dust, and grime. When you let dirt accumulate on your signs, you not only send an unpleasant message to potential customers, but your signs will also become less visible or more difficult to notice. In effect, a dirty, illuminated sign will be harder to read for people passing or driving by.
In order to avoid the accumulation of dirt, it is important to schedule regular cleaning and maintenance, so your retail signs look brand new. While you can take on a DIY approach, it is a safer and more practical step to hire a professional to thoroughly clean the sign and provide sign repair services when necessary.
Dullness Caused by the Weather and External Elements
Because your outdoor signage is exposed to extreme temperature, changing weather conditions, and other external elements, signs can begin to deteriorate or look dull over time. Aside from having your signs repainted, you can also UV laminate them to protect them against the harmful rays of the sun.
Golden Gate Sign Company: Your Trusted Signage Experts
A beautiful and well-kept sign is an important way to keep your customers loyal to your brand. The most convenient way to handle sign repair, maintenance, or sign replacement is through a professional company that services the commercial signage needs in your area.
Since 1969, Golden Gate Sign has provided top-quality signage services for business owners in the Bay Area and other nearby communities. To learn more details about our sign repair, replacement, or maintenance services, give us a call today. You may also fill out our online form to schedule a free, no-obligation pricing estimate for your signage needs.
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