When you think of Bay Area retail signs, you might picture illuminated storefront signs, awning signs, or large roadside billboards. While these exterior signs are certainly important, they aren’t the only retail signage a store, restaurant, or office should have. To make sure your business stands out from the crowd and effectively engages your customers, check out our list of the four types of retail signs you need to have.
1. Exterior Signage
Exterior signs are the first and most important type of retail signage. After all, no other signs matter if you don’t have customers coming into your store!
There are dozens of types of exterior signage available, from channel letters and neon signs to digital boards and monument signage. The best choice for your business will depend on your services or products, target audience, budget, and physical location.
Tip: To call visitors in, your exterior signs should be large enough to read and match your overall branding. Use contrasting colors for readability, and make sure your font, colors, and design suit your store’s aesthetic.
2. Wayfinding Signs
Another important type of retail signage, wayfinding signs make it easier for customers to navigate your store. They might show where the cashier is located, what products are available where, or where the fitting rooms and emergency exits are.
Especially for busy shoppers, nothing is more frustrating than having to wander around in search of a particular place or product. Give your customers an easier, more enjoyable experience by directing them with clear, universally understood wayfinding signs.
3. ADA-Compliant Signs
ADA-compliant signs help people with impaired vision or other disabilities navigate your retail space. These are important not just for inclusivity and customer experience; depending on your type of business or building, they may also be legally required.
ADA-compliant signs include high-contrast text, illumination, braille, or other modifications.
4. Informational Signage
Last, but definitely not least, are informational signs. In a retail environment, these signs often describe discounts, special sales, membership cards, and more. They can be hung on store walls, placed by the cash register, or even tagged on the products themselves.
Tip: Informational signs benefit from a clear call-to-action. Want your customers to buy something, get 50% off, or sign up for a mailing list? Tell them!
Need Help with Your San Francisco Retail Signs? Get in Touch!
As a store manager or business owner, you have a lot more to worry about than just your retail signage. If you’d rather leave your Bay Area retail signs to experienced professionals, look no further than Golden Gate Sign Company! As an retail sign leader since 1969, we offer full-service support for retail signage, including custom designs, permit procurement, fabrication, and maintenance. Call us today to learn more about our many sign types and illumination options, or submit our quick online form to request a free quote now!
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